Monthly Archives: October 2016

5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the more foresight you can have to prepare for what will be the biggest shopping season, the more you can adapt to customers’ habits and be ready to adjust to meet their

5 Online Holiday Shopping Trends You’re Not Prepared For (Yet!)

It’s not even November yet and here we are, already talking about holiday shopping trends. Too soon? Not at all. The truth is, the more foresight you can have to prepare for what will be the biggest shopping season, the more you can adapt to customers’ habits and be ready to adjust to meet their

A Quick Guide to Data-Based Display Advertising

Here’s a fun fact: In any given web session, your audience is more likely to have a heart attack than click on your banner ad. Okay, so maybe that’s not so much a fun fact as it is a scary fact, but either way the fact is that most display ads have truly awful clickthrough rates. The question

The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omits regular statistical significance testing, they risk infecting their campaigns with dubious conclusions that may later mislead them. But because these conclusions were based on “facts” that the marketer “empirically” observed with their

2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important as the Wins

You’ve probably seen a lot of blog posts floating around the internet about A/B testing successes. This blog is no exception. But hardly anyone talks about their failed experiments. I don’t blame them–it’s hard to expose to the world that you weren’t right about something. Which leads us to believe…is anyone running failed, insignificant tests?

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. But… It’s not working. All of it. Some of it. You’re not completely sure, but something’s gotta give. Despite everyone’s best intentions, including all the hours of research and analyses, things don’t

When Good Customers Leave: Troubleshooting Your Customer Retention Approach

Every business needs a steady stream of new leads coming in the door. New business is crucial for survival. If you’re not feeding your funnel, then you’ll limit your capacity for growth and eventually tank. This is why a lot of businesses heavily focus on new customer acquisition. They build out sales teams with aggressive

How to Isolate and View Specific Marketing Campaigns with Kissmetrics

News Flash: things are about to get pretty crazy here in the U.S. Halloween is right around the corner (have you got your Reese’s Peanut Butter Pumpkin cups yet?) Thanksgiving is a little over a month away, and Christmas will be here before you know it. Consumers will be ready to shop and spend, with