Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important to understand that every business has its own group of challenges. The key is to recognize the issues and take the necessary actions to move forward. “You may be facing your
A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if you don’t fix it, you’ll
How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales.
Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is a chance for ecommerce businesses to connect with consumers and generate revenue. Olapic found that “user-generated content in email sees a 43% increase in click-through rates and a 2-3X conversion
If you’ve been reading our blog for awhile, you likely already know that a good product description can help sell a customer on your product or service. But too often, we put too much emphasis on the description itself while blissfully ignoring the other aspects of a product’s presentation. According to a recent study from
Back in college, I visited to this run-down pizzeria shop called Sammi’s. Their logo had a picture of a pyramid on it. No one understood what that had to do with pizza. I pitched Sammi repeatedly on my startup’s text message coupon product at the time. He never bought. But I’ll never forget the time
The food industry is a $5.32 trillion dollar business. The alluring profitability of the food business along with increasing competition has inspired a new discipline: menu engineering. As the name suggests, it is a deliberate construction of menus to generate greater profits per customer. When asked about the rise of menu engineering, value perception expert
More than 40% of brands forget one of the best performing marketing campaigns there is: the welcome email. This marketing campaign must-have generates, on average, 33% more engagement with your brand than your average email marketing campaign. Are you forgetting about your welcome email? Or are you looking to make your welcome emails even better?
Marketing automation = emails. Right? Well yes. But there’s so much more. Which is fortunate, considering it’s never been more difficult to reach customers through email. The competition’s higher. But email providers themselves are introducing new ways and methods to do everything in their power to limit the amount of promotional messages that reach a
Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions. With average cart abandonment rates hovering around 68% – a mix of new and returning customers – you want to do everything you can to both acquire new customers and get them spend more money
