Monthly Archives: April 2017

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that Netflix has changed the way we watch our favorite shows. It has also become a prime force in our daily lives — integrating into everything from mobile devices to our language and culture. And with

How to Leverage Your Creativity to Convert Leads

Creativity (cre·a·tiv·i·ty)krēāˈtivədēnoun the use of the imagination or original ideas, especially in the production of an artistic work. Creativity may not immediately seem incredibly relevant to CRO. After all, CRO is often thought of as a study in best practices and procedural experimentation. Today, I’d like to challenge you to look a little deeper. Following

The Four Statistical Concepts Every Online Marketer Should Know

Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a

4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords budgets on Shopping ads — for those keeping score, that’s more

The Right Approach To Building A Solid Growth Strategy

Ask any successful entrepreneur why their startup succeeded and they’ll almost always point you to a growth strategy they followed. They’ll tell you how much they believed the strategy will work because it was solid and had a really high likelihood of paying off. For example, Johnathan Dane (founder at KlientBoost, a company that grew

How 7 Companies are Using Push Notifications to Boost Engagement

Last year, mobile internet usage overtook desktop for the first time. If you’re not tailoring your marketing strategy specifically for mobile users in 2017, you’re losing out. Mobile internet access has soared in recent years and it’s quickly become entrenched in our culture. 50% of smartphone users grab their smartphone as soon as they wake

Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one

How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But how do they do it? And what can we learn from them? As it turns out, there’s a great deal of data being collected, produced and visualized behind the scenes — all working to create

Getting Started with Analytics Attribution

As much as we’d like to think that a conversion is a nice, neat and organized path from one point to another, the conversion process is often more like a twisting road map of tangents, intersections and loops that involve a whole host of customer touch-points. Analytics attribution can help you not only make sense