Monthly Archives: May 2017

Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of marketers found that sending emails automatically based on user behavior was their most effective email marketing

When ‘Fear’ Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always works. In fact, in many cases using fear or negative messaging can actually backfire. Here’s why,

How Data Helps Influence Reluctant Buyers

Yes, maybe, or no. For reluctant buyers, they aren’t quite certain whether your product works for them. The consumer isn’t sure if the product’s features will actually help them. Tackling this segment of buyers is an issue facing most SaaS companies. The competition and the demand for the new best thing makes consumers apprehensive about

How to Create Your First Kissmetrics Campaign

With the launch of Campaigns this month, we have given our users incredible flexibility to create any automated, behavioral emails they can imagine. If you already have sophisticated behavioral email programs up and running, then…good news…you don’t have to read any further. However, if you are just getting started with your behavioral messaging programs, this

5 Customer Activation Emails to Add to Your Funnel

If you’re familiar with the world of digital marketing – you’ve probably come across the term “marketing funnels.” And no, they have nothing to do with plastic instruments you would use in the kitchen or the smoking chimneys found on steamboats. Instead, a marketing funnel describes the journey a person takes from initially visiting your

Live blog: Google Marketing Next opening keynote

Hello from San Francisco, where Google Marketing Next — Google’s annual summit for advertisers — is taking place. We’re live blogging the opening keynote, where it’s expected that a variety of product announcements will be made. Some news has already been released. See our stories for more: The keynote begins at 9am PT. It will be

How to Run a Cohort Analysis in Google Analytics

Traffic and page views are nice. But they’re limited. In a few ways. Site wide traffic looks nice on a blog post or meeting with your HiPPOs. But it’s not actionable. And it doesn’t tell you what’s going on beneath the surface. For example, you have no idea if those users are returning. If they’re

5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without

A few weeks ago we released Populations, a tool to help marketing & product teams track key groups of people across their growth cycle. And just last week, our CEO Brian Kelly announced the new phase of Kissmetrics – Customer Engagement Automation (CEA). CEA combines our powerful behavioral analytics with engagement tools to boost acquisition

Stalling Sessions? Here’s How ‘Visual Cues’ Can Unlock the Floodgates

Websites don’t always work. You create them with one thing in mind. And then the opposite happens. People are supposed to click-through. And yet they stall. The worst part, is that you don’t always know why. It’s hard to explain to bosses. It’s difficult to justify to clients. Thankfully, there are a few techniques to