Monthly Archives: June 2017

Persuasive SaaS Onboarding Emails: 10 Conversion Lessons Stolen From Attorneys

A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals How do you

The Importance of Pairing Analytics with Engagement

When was the last time you took a look at your analytics dashboard? I mean a truly in-depth look? Sure, all those high-performing landing pages and conversion numbers are great — but there’s something your analytics isn’t showing you — Engagement. “Well, that’s not true”, you insist. “I can see how many users clicked on

The Power of Email + The Psychology of Social Proof = The Social Email

Out with the old, and in with the new. That’s the expression. The old? Email marketing. It’s just so 2010. The new? Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Facebook again

How to Use Facebook as Your PR Engine

A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality

5 User Engagement Strategies for SaaS Product Marketers

Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and

Identifying and Mitigating Churn With Customer Engagement Automation

You know the stats by now. It costs 5-25x more to acquire a new customer than keep a current customer. Increasing customer retention rates by 5% increases profits by 25% to 95%. And increasing churn will eventually plateau any new customer growth. Sure, there are some basic things you can do that may help alleviate

How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Customer retention. It’s one of the most worthy investments a business can make. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer