Monthly Archives: March 2018

6 Search Operator Commands To Steal Your Competition’s Ideas in Seconds

What if there was a way for you to find your competitions most niche ideas without having to conduct an in-depth audit of their site? Wouldn’t that be great? Just think about what it could do for your own digital presence. If you know what you’re up against quickly, you have a clear path to

The Benefits and Importance of Customer Satisfaction

I can’t get no satisfaction. Aside from hearing it as the chorus in a rock n’ roll classic, it’s a phrase you never want to come from your customers. No customer satisfaction = no retention. No retention = shrinking customer base. And bad word-of-mouth. And plummeting profits. Yes, you need a great product. Yes, you

4 Old-School Marketing Tactics Making a Comeback in 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. So the try organic posting. But, Facebook organic

Using Email to Increase Repeat Purchases for your eCommerce Store

Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important. At Kissmetrics, we have

The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might

78 Link Building Resources (2018 Update)

Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important than they were 10 years ago, and that may be true, but there is no doubt that they

The Kissmetrics Guide To Keyword Research

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases

5 Hot Mobile Marketing Trends To Watch In 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a

Content Marketing in 2018 and Beyond

Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and