Monthly Archives: May 2018

Why Good Site Architecture Is The Only CRO You Need

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO,

25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have

Your Business Needs More Negative Reviews. Here’s Why

Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not hard to imagine why. Before you buy something online, drive across town to a restaurant you’ve never tried, or download an app, what’s the first

Stop Targeting Keywords and Start Targeting Customers

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In

What is an SSL Certificate and How It Can Help Your Website

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?” The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out. This means that potential customers

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least a dozen times. However, despite your best efforts, you can’t seem to see what the content hype is all about. You write blog posts. You

5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores.