Monthly Archives: September 2018

Findera search engine helps recruiters find talent, sales find leads

Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals.

Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 50 million Facebook user accounts hackedSep 28, 2018 by Amy Gesenhues After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. For Scott

50 million Facebook user accounts hacked

Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers exploited a vulnerability within the “View As” feature — a setting that lets users see what their profile looks like to other users. Currently Facebook doesn’t know if the attackers have misused the hacked accounts

For Scott Brinker, marketing is designed to balance the ‘4 Forces’

Like some physicist discovering the hidden nature of marketing, Scott Brinker recently unveiled his own theory of the relativity of opposing forces. In preparation for our MarTech Conference next week in Boston, where HubSpot VP Brinker is conference chair, he posted last month a thought piece on “The 4 Forces of Marketing Operations & Technology.”

Facebook targets ads with data users didn’t share with the platform

Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to protect a user account) and contact information taken from friends’ contact lists that can be matched to their accounts — even if they haven’t added that information to their accounts. The test. Gizmodo reporter

33Across launches ‘first open exchange with only viewable inventory’

Graphic from 33Across Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard, so it has launched AttentionX, which it describes as the first open ad exchange containing

Mobile FM radio ads shown to drive incremental store traffic

Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio attribution company Dial Report with the Radio Advertising Bureau. The study looked at 10 brands across four categories, analyzing a total of 1.5 million

Mobile-first indexing: Will it change your rankings on desktop?

Mobile-first indexing has been the talk of 2018 in the SEO world, and certainly this major shift in how Google search works has left SEOs with questions about what will result. I’ve read many posts about mobile-first and predictions about how, if at all, it will alter how sites will appear in search results. It’s