Monthly Archives: October 2018

3 things marketers should know about Facebook’s Q3 earnings

Rokas Tenys / Shutterstock.com In addition reporting lower-than-expected revenue growth in the third-quarter, Facebook CEO Mark Zuckerberg was uncharacteristically blunt about many of the challenges facing the company. It was an effort to set Wall Street expectations, but there are takeaways for marketers, too. Here are some of the highlights: Usage is up … in

Marketing Day: Video ads, Snap exec team and Chatbot guidelines

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Video advertising’s bright future and what you should be doing nowOct 31, 2018 by Laura Collins Addressable TV will soon be a vital part of any media plan, so dip your

Video advertising’s bright future and what you should be doing now

Video is a hotter topic than ever in marketing, with users consuming more and options for advertisers multiplying rapidly. With so much development in the industry it can be hard to look at the bigger picture or anticipate what the next big trend might be, but in this article, I’ll share where I anticipate we

How to personalize without crossing the ‘creepy line’

Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, its no wonder that consumers are starting to feel a little creeped out. Add to that persistent reports of data misuse by major social platforms and virtual

Making your analytics work harder and smarter – SMX East 2018

In May 2016, Google unveiled Data Studio, a free data visualization tool that allows anyone to create reports with graphs, charts, tables, and other elements that automatically grab data from a variety of sources. Tips and tricks to get started with Google Data Studio Jenny Halasz – President, JHL Marketing. Twitter: @jennyhalasz Jenny Halasz presented

Study confirms brands’ worst fears about unsafe content

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several years it has gained more importance and urgency, with incidents and advertiser concerns growing. A new study from brand safety platform CHEQ, media agency IPG Mediabrands and automaker BMW aimed to quantify the

Quick guidelines for getting users info they need in chatbots

Image from Reve Marketing It’s best to think of a text-based chatbot as an “automated customer service rep.” That’s the advice from Kaye Chapman, learning and development manager at digital engagement platform Comm100. As a conversational format sometimes assisted by AI, chatbots provide a different opportunity for marketers than, say, the structure and presentation of information

Research firm Ipsos buys social listening platform Synthesio

Market research firm Ipsos announced on Tuesday it is acquiring social listening platform Synthesio, the latest in a series of industry-wide mergers and acquisitions of social platforms. Deal terms were not made public. Synthesio’s platform, featured as a Leader in the most recent Forrester Wave report on that sector, allows brands to monitor what is

Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: AdSense users will have to submit all new sites for verificationOct 30, 2018 by Ginny Marvin No more adding existing code to new sites without AdSense review and approval. Best practices