Monthly Archives: November 2018

IAB Tech Lab issues revised ads.txt for apps

In May 2017, the Interactive Advertising Bureau (IAB) Tech Lab launched ads.txt, a text file that indicates the verified sellers of web site ad inventory. On Friday, the Tech Lab released a beta of its Authorized Sellers for Apps (app-ads.txt) specification, based on feedback to the mobile spec unveiled last summer. The newest spec will

Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. Feds take down

Feds take down international hacker ring that cost advertisers millions

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from wire fraud and computer intrusion to aggravated identity theft and money laundering. The news is the latest chapter in a multi-year investigation of ad fraud botnets initiated by ad fraud security firm WhiteOps in 2016. Botnets

Wanted: Nominations for this year’s ‘Naughty & Nice’ list

Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to amplify those feelings! We’re looking for nominations for our fourth annual “Naughty & Nice” list, either in the Naughty or the Nice categories — or both. How to nominate. Submit your

Claritas buys Barometric, marrying user segmentation with attribution

Data segmentation provider Claritas announced on Thursday that it has purchased tracking and measurement firm Barometric. Targeting and verification. Barometric’s identity graph technology was originally developed as an internal tool for its original parent company, ad network AdTheorent, from which it spun off in April of this year. It claims to be the only “solution

Chevron storytelling uses purposeful immersive experiences to engage stakeholders

Frozen in place, alert and quietly breathing the eight-foot Perentie lizard sizes me up. The only discernible movement is an opaque eyelid gliding over a dark reptilian gaze. I don’t THINK it will eat me for breakfast. Suddenly it’s long, forked tongue darts out into the air just barely missing my nose, as the lizard

LinkedIn’s new privacy setting prohibits marketers from exporting emails

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the setting is “No” — meaning connections will be unable to download a user’s email via a data export unless the user manually switches the setting to “Yes.”  TechCrunch first

Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Move over, Prime Day. Amazon’s Cyber Monday takes the crown.Nov 29, 2018 by Barry Levine This year’s Cyber Monday was the online retailer’s biggest day of sales, ever. YouTube launches Stories

Move over, Prime Day. Amazon’s Cyber Monday takes the crown.

Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday, according to Adobe Analytics, based on the number of products sold globally. This beats its Prime Day in July — which had previously been Amazon’s biggest sales day. Why you should care