Monthly Archives: April 2019

WhatsApp future vision: ‘Private commerce’ and payments

Today at Facebook’s F8 developer conference, CEO Mark Zuckerberg made a series of announcements tied to the company’s future vision of more privacy channels for users. He also announced a significant redesign of the Facebook site and app. WhatsApp Product Catalog. As part of a broader discussion of private messaging, Zuckerberg introduced the WhatsApp Business Catalog.

How connected are you to your brand’s customer service?

My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how to make that happen even while you’re dealing with the realities of business life. This recurring conversation centered on one key point: Service is something we marketers have to have

Twitter puts focus on exclusive media partnerships to attract video advertisers

Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring exclusive video content to the platform from Univision, Wall Street Journal, Time Magazine, NFL, Live Nation, MTV and others, giving way to making more premium video ad

Here’s what you missed at MarTech

Earlier this month, nearly two thousand senior-level marketers gathered in San Jose for MarTech®. It was three days packed with learning and networking — strategies and solutions. Couldn’t make it to the show? Fear not. I’ve compiled a list of top-notch event coverage on everything from the illuminating keynotes to the Stackie Awards. Catch up on what you

Quora, Pinterest ads pixel integrations now available in Google Tag Manager

Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform. Why you should care The native integrations for Quora and Pinterest makes it much easier to set up those pixels in Google Tag Manager (GTM)

Airbnb’s new video strategy lets experience and branding drive profits

Airbnb is turning its eye towards developing original shows in an effort to create lasting relationships with travelers, Reuters reported last week. It seems like every company is getting into the media game these days, with the scope of projects limited only by their resources. But, by going all-in on video without a clear blueprint

How to Outrank Big Companies When You Have No SEO Budget

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience.

Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

Google announced several brand safety-focused initiatives Tuesday for advertisers using its Display & Video 360 (DV360) DSP. They include defaulting to ads.txt inventory, supporting app-ads.txt and providing a central hub for brand controls in the interface. Ads.txt default. Starting in August, campaigns will default to ads.txt-authorized inventory only. In turn, that means only publishers that

We must demand a higher standard of quality for online advertising

We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. While we’ve seen the natural ebb and flow of consumers exerting power over their online experience – in the form of ad blocking

Podcast ads projected to grow to 4.5% of global audio ad spending by 2022

Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. More stats. The study also found that: 78 percent of listeners don’t mind branded sponsorships because they