Monthly Archives: April 2019

Salesforce Summer ’19 release preps for Lightning migration: What you need to know

The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect

Vimeo Showcase opens up Roku, Amazon Fire to video marketers

Vimeo rolled out Showcase on Wednesday, giving content creators and marketers a new way to display and distribute their videos. The new Showcase feature will replace Vimeo’s “Albums” format, adding a refreshed design and new tools, including the ability to create a channel on Roku and Amazon Fire. Why we should care Vimeo’s Showcase gives

Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy

Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. The social media giant has made its advertising platform more powerful and more accessible than ever before, and advertisers are now reaping the benefits. What are

Now’s your chance to speak at MarTech

We just wrapped the MarTech Conference in San Jose and are already hard at work planning our next event happening September 16-18 in Boston. We’d love to have you as one of our speakers! We’re going to program this next MarTech a little differently than we have in the past. Previous MarTech agendas have been

Privacy-centric browser Brave launches its twist on display ads

Brave Ads display as browser notifications. Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers that block most standard display ads. Instead, Brave wants to reframe the relationship between digital publishers, advertisers and users with an ad platform of its own. Brave Ads launched on in the desktop browser for

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

“This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part of this meeting of roundtable buzzword BINGO. Everyone around the table suggests investing in a different arena of the market’s most buzzworthy tech. All you have to do now is buy

Are you wasting money on Google Ads?

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. This is great news in concept,

Facebook hires former Google, Microsoft director as new VP of global communications

Communications veteran John Pinette has been named Facebook’s new VP of global communications. Pinette is replacing Caryn Marooney, who announced her departure plans in February. “John’s deep understanding of the technology industry and his experience leading communications teams will be invaluable to helping us communicate the work we do at Facebook every day,” said Facebook

Twitter’s 18% YoY ad revenue gains show marketers investing more on the platform

Twitter saw an 18% increase in ad revenue year-over-year, generating $679 million during the first quart of 2019 according to its earnings report released on Tuesday. Total revenue was also up 18% year-over-year at $787 million. “We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and