Monthly Archives: May 2019

SEMrush expands to Amazon with Sellerly for product page testing

SEMrush is a popular competitive intelligence platform used by search marketers. The company, recently infused with $40 million in funding to expand beyond Google, Bing and Yahoo insights, has launched a new product called Sellerly specifically for Amazon sellers. What is Sellerly? Announced Monday, Sellerly designed to give Amazon sellers the ability to split test

2019 Data-Driven Marketing & Advertising Outlook

It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy. For the third consecutive year, Dun & Bradstreet has partnered with Adweek to gain a deeper understanding of how B2B brands are approaching data-driven marketing. From its impact on ABM

Be smart, advertisers. Here’s how to approach rising Google brand CPC

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search industry. For years, many paid search managers grouped these keywords into reports that reflected total account performance. This tends to overinflate the value of paid search campaigns since most

You’re about to miss SMX Advanced. Get your ticket now!

Search marketing is more complex, difficult, and expensive than ever before. Advanced marketers like you know that what works today may not work tomorrow. While others wait and worry, you take action towards continued success. Attending SMX® Advanced, June 3-5 in Seattle, is a big step in the right direction. Join us in two weeks

Salesforce’s Pardot went down for 15 hours, exposing data in the cloud

Last Friday’s Salesforce outage meant work came to a halt for thousands of marketing and sales users locked out of Pardot and Salesforce Marketing Cloud. The outage, reportedly caused by a faulty Pardot database script, was prompted by reports that users were able to see and edit all of their company’s data, regardless of their

Search Engine Land Awards 2019 Finalists announced: Full list

We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards. We received hundreds of submissions, and our slate of expert judges was blown away by the levels of sophistication exhibited by the applicants. The agencies, in-house teams and individuals who entered showed off some of the best strategies

As CCPA deadline approaches, only 14% of enterprises fully compliant so far

A new survey has found that only 14% of companies subject to looming California Consumer Privacy Act regulation consider themselves fully compliant, yet the majority (84%) said they had started the compliance process and 56% said they were in the process of implementation.  TrustArc, the company behind TRUSTe certification, commissioned a survey of IT and

Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud

In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where ads were served on sites that had fraudulent or invalid traffic. Reportedly, hundreds of marketers were eligible, but a class-action lawsuit by AdTrader asserts that Google improperly withheld those refund payments, according to the

Turns out some groups axed by Facebook for content violations were actually hacked

A Reddit thread on Wednesday called attention to many Facebook Groups’ privacy settings being changed to “secret.” The post generated more than 450 comments, with rumors that many Groups had been attacked by a spammer posting violating content that resulted in the Groups being removed by Facebook. Group admins were doing their best to avoid

How strict privacy laws can inform a marketer’s approach to email

The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting strict and robust privacy laws on a local level. As such, more thought is being placed into what a federal privacy law would look like and just how