Monthly Archives: June 2019

LinkedIn lifts the hood on its news feed algorithm to show how it ranks posts

LinkedIn’s Senior Director of Product Management Pete Davies shared insights this week on the changes LinkedIn has made to its news feed algorithm over the last year and a half. Aiming to create more engagement for users, the company is moving away from ranking trending content and, instead, putting more weight on niche-specific professional conversations.

Constant Contact launches e-commerce enhancements

Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also revealed enhancements to its current integration with Shopify.  Features such as email automation, personalization, segmentation and triggered emails will be available to customers who connect their WooCommerce platform to their Constant Contact accounts. Shopify customers can expect

GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations. The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also

How marketers can take the lead with revenue optimization teams

Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve our goals. Marketers also have the ability to translate different trends across customers and prospects such as strong lead generation sources, common themes,

Hootsuite integrates Yext Reviews into its dashboard

Yext customers can now see local reviews and analytics in their Hootsuite dashboards.Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related to

Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations.  “In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their

The glass was half full at Cannes this year: 3 trends on everyone’s lips

The biggest global gathering of advertising industry professionals wrapped up this past weekend as the major players that drive the half trillion dollar global advertising market came together for the annual Cannes Lions Festival. There, I spoke on the future of OTT and digital advertising and what the biggest brands, agencies and technology companies are