Monthly Archives: August 2019

Does your company really need a CDP?

The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have the potential to transform how marketers run their technology ecosystems. But the research firm also noted that CDPs are heading toward the “Trough of Disillusionment” after passing the “Peak of Inflated Expectations,” meaning that marketers

YouTube to phase out exact counts for public-facing subscriber numbers

YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will gradually roll-out throughout next month across YouTube and the public YouTube Data API Service. Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics.

Buying martech is easy, managing the process to use it effectively is the hard part

It’s easier to buy than to manage when it comes to marketing technology. While finding a solution to a problem isn’t always a cinch, there’s far more to incorporating it than simply procuring it. This is what my counterparts and I will discuss at the MarTech East conference in Boston during our session: “Avoiding Random

Facebook rolls out automated lead generation feature for Messenger to all advertisers

Facebook is releasing its automated lead generation feature for Messenger, which was first announced in May to all advertisers. The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed. Here’s how it works: when a user clicks a “Send Message”

Will Rich Communication Services (RCS) revolutionize business messaging?

Often referred to as SMS 2.0, rich communication services (RCS) deliver a media-rich, engaging messaging experience. The solution is an advanced form of SMS messaging which allows users to leverage advanced in-message tools. RCS platforms, however, include solutions for group chat, video, high-resolution images and read receipts – most of which are already offered by

From Customer Review to Customer Insight: Best Practices in AI and Sentiment Analysis

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer insights? And how can you apply those insights to your overall marketing