Monthly Archives: September 2019

Pro Tip: Partnerships are critical in securing your martech stack

It seems we can’t make it more than a couple of weeks without hearing about a major company that’s suffered a major incident or breach, but for the second year in a row, the ChiefMartec Roles and Responsibilities survey shows that both data privacy/compliance reviews and security reviews were at the bottom of the responsibilities

Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech Today senior editor, this guide provides a holistic understanding of the email marketing space as it exists in 2019 — and tells you

How to Stand Out in a Crowded Martech Landscape

Have you seen’s latest Martech 5000 infographic? There are now more than 7,000 tools and platforms in the market, having grown more than 300% over the past five years. While it’s exciting to witness this recent, rapid growth, this increasingly crowded space makes it harder than ever for software marketers to stand out from

Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire product plans around. Its latest test, announced Monday, is aimed at giving brands tools to build excitement around upcoming products their fans

Vista Equity Partners acquires Acquia for $1 billion

Private equity firm Vista Equity Partners has entered an agreement to purchase web management and digital experience company Acquia in a deal valued at $1 billion. The news follows two strategic acquisitions this year by Acquia — Mautic and Cohesion — which are expected to help the company expand its digital experience offerings. Why we

Competitor content analysis: Here’s what you can learn

It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an integral part of running a

Customer Data Platforms vs. Data Management Platforms

Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving. But here’s the catch: With

Analysis: New Amazon Echo wearables are more bad news for advertising

Amazon’s Alexa-enabled smart ring Echo Loop, (via Amazon) Earlier this week Amazon introduced new Echo and Alexa-powered devices at its Devices & Services Event in Seattle. They include a new Echo and Echo Dot, a new smart display a high-end Echo speaker, Alex-powered ear buds, a smart ring, smart glasses and several others. Most interesting

App Annie picks up mobile advertising analytics provider

Mobile market data and analytics provider App Annie will acquire mobile advertising analytics company Libring in a move the company says will help mobile publishers and brands to view market data and advertising analytics side-by-side. Why we should care Mobile execution and engagement is a critical component of many brands’ success. And with mobile ad