Monthly Archives: October 2019

Neura converts mobile-location data into time and consumer attention

Location data has come a long way. From the early days of radius targeting, which is still happening, mobile-location and location history are now being used for sophisticated AI-driven personalization and customer engagement, increasingly without any reference to location at all. Neura, which describes itself as “a leader in real-world customer intelligence,” announced it’s available

Help us chart Amazon’s growth as an advertising platform

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half

Brands on Facebook Messenger get three new features to better connect with customers

Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on the platform: “icebreakers” for business profiles, updates to Click to Messenger ads, and more options for users replying to messages from a business. Icebreakers for commonly asked questions. Facebook is also rolling out “icebreaker” questions that businesses can

Forget Pumpkin Spiced Lattes: It’s Football Season!

Who says soap operas have all the drama? The start of the football season has already proven to have an abundance of drama, mostly sparked by the turmoil with Antonio Brown. The infamous wide receiver, currently now a “FREEEE” agent after the Raiders cut him, has had his name in the spotlight with his odd

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may be more complicated than that. While global internet users find some types of personalization appealing, there’s no consensus on what tactic is most desirable.

Soapbox: Are we falling in love with technology or building what SMBs need?

Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real SMB business problems or siloed solutions that fail to deliver benefits for the whole business. With this environment in mind, we’re seeing savvy, locally-focused businesses

Forrester predictions for CMO role are dire, but there is hope for current CMOs

The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable brands, including McDonald’s which replaced the role with a new SVP marketing technology position. CMOs who remain will need to prepare to handle even more pressure

TapClicks acquires client reporting platform Megalytic

The marketing intelligence, analytics and workflow management platform TapClicks has acquired Megalytic, an automated client reporting and dashboard provider. TapClicks is a unified data solution for advertisers, agencies, brands and media companies with connectors to marketing and advertising platforms such as Google Analytics, Facebook Insights, LinkedIn Ads and SnapAds. As part of the acquisition, the

How to Deliver Effective Account-Based Marketing

Account-Based Marketing (ABM) has become the go-to approach for B2B marketers because it promises higher-quality, highly engaged leads that your sales team can more easily convert. But targeted B2B digital marketing can be expensive and inefficient if you lack the resources to properly test and optimize your campaigns, creative, copy, channels and audiences.  Join Gil