Monthly Archives: December 2019

The major deals and integrations that shaped technology for markters in 2019

At the start of 2019, martech expert Scott Brinker predicted it would be a buyer’s market for marketing tech merger and acquisition deals, ahead of what will be a “Second Golden Age of Martech.” Brinker’s forecast was spot-on with the martech industry seeing 246 mergers and acquisitions in the first half of 2019 alone, according

ML 20191231

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Pop-up ads: Why everyone hates them and why they’ll never die

“I love pop-up ads,” said nobody…ever. Pop-up ads have to be one of the most universally hated parts of online marketing. They’re annoying, interruptive and distracting. In fact, they’re so generally loathed that their inventor, Ethan Zuckerman, has apologized publicly for creating them. So why do we as marketers keep using them? Although Zuckerman’s original

Amazon holiday 2019: Record new Prime memberships as one-day shipping gets baked in

Amazon began heavily promoting free one-day delivery for Prime members earlier this year. Amazon said it attracted a record number of new Prime customers and trials this holiday season. More than 5 million people signed up new Prime memberships or free trials in a single week this holiday season, the company announced in a holiday

Spotify latest platform to halt political ads

Spotify is halting political ad sales in the U.S. early next year, Ad Age reported Friday. Political advertising will not run for the 130 million listeners of its ad-supported plan or its original and exclusive podcasts. Spotify told Ad Age in a statement that it does “not yet have the necessary level of robustness in

7 easy ways to multiply your conversions

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could

3 tips to elevate your brand’s email program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of

ML 20191227

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2019: The year that privacy got real for marketers

Europe’s GDPR took effect in May 2018, but 2019 was the year privacy got real for marketers in the U.S. There was a convergence of legal, technological and cultural factors that forced brands, publishers and tech companies to confront privacy head-on in ways they’d been trying to avoid for years. CCPA comes into sharp focus

Pro Tip: A look back at some notable tips from our digital marketing experts in 2019

Our community of digital marketers are dedicated to sharing tactics to help others elevate their performance so here are a few insights from the past year that were popular with readers. 1. What you cannot measure sometimes matters most “Marketers should use attribution reports to assess trends and relative impact, absolutely. But it’s a slippery