The 7 Biggest SEO Lessons I Learned from a Google Employee

In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This time I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t

Send your team to SMX West to amplify learning and savings!

Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the objectives: Send your team to

Instagram strips out fake ‘likes’ tied to 3rd-party apps

With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove inauthentic engagement with accounts that use third-party apps to grow their follower count and engagement on the platform — a practice that violates the app’s community guidelines and terms of use. Why it matters Instagram

Snapchat’s Lens Creative Partners program helps brands find AR filter creators

Snapchat introduced its Lens Creative Partners program on Monday, offering brands a way to find AR (augmented reality) Lens creators that have been certified by the company. Why it matters Snapchat’s AR camera features are a cornerstone of the app. According to the company, more than one in three of its 186 million daily active

Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategyNov 16, 2018 by Amy Gesenhues This holiday season, the social media platform has developed special gift-finding tools exclusively

Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategy on the platform. Macy’s, Lowe’s and Kohl’s have all launched Pinterest “gift globes,” and the company partnered with Etsy to develop “The Etsy Gift Guide” — all tools designed to deliver a personalized shopping experience. Retailer Gift Globes. Pinterest

PureCars launches an attribution platform just for car dealerships

Buying a car these days often involves extensive online research before visiting a physical dealership. That’s a key reason why attribution has been difficult for auto dealers, says car marketing platform PureCars, which released a sales attribution/business intelligence platform this week that it says is the first one to fully track the path from online research

Unlock multi-touch attribution with CRM campaign tracking

Image credit: Brands with an offline transaction point often struggle to measure the full customer journey from acquisition source through to revenue. Often times, if revenue can be attributed back to something, it’s to the marketing channel responsible for the lead. This measurement is usually implemented with either a first or last touch attribution