News

Awe-inspiring customer experience starts, and ends, without ‘gotchas’

Recently, I had a remarkable and inspiring customer experience with Maui Jim. So much so, that I will never buy any other brand of sunglasses ever again. As a long time CX professional (CCXP and CXPA), it’s not easy to WOW me.  Here are the elements that made Maui Jim stand out: Have a great

AdsWizz’s PodScribe promises scalable podcast ad targeting

Audio advertising technology company AdsWizz has announced the availability of PodScribe, a tool that the company touts as a scalable way to target podcast ad campaigns. How it works. PodScribe uses speech-to-text transcription technology to analyze the content of a podcast, allowing advertisers to target based on keywords, concepts, topics and interests. AdsWizz has also

The key to sustaining brand relevance? Continuous transformation

Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting experiences and are demanding new ways to interact with brands, particularly through digital innovations. Technology is a linchpin when it comes to providing customers with more powerful digital experiences. We’re seeing retailers interpret this by creating more

Facebook removing gray verified badges from Pages later this month

Facebook is removing the gray verified badges meant to show Page authenticity starting October 28. Page owners will begin seeing notices via their Page this week. “Based on feedback, we’re removing the gray badge and focusing on other ways for businesses to show their authenticity on Facebook,” said a Facebook spokesperson. The grey badges, which

YouTube to end support for third-party pixels early 2020

Google launched Ads Data Hub in 2017 to support cross-device campaign measurement across its systems without the use of pixels — YouTube, Google Ads and Display & Video 360. It has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube said Wednesday it expects those migrations to be completed

Taboola Trends launches to offer free ‘A/B insights’ into video, image, text creatives

Content discovery platform Taboola, which two weeks ago announced a merger with its primary competitor Outbrain, recently released a trends tool that offers insights about the performance of ad and content creative from its publisher network.   The combined company has roughly 20,000 publisher customers and 10,000 advertisers in 50 countries. It also claims to

More people trust (and distrust) Facebook than any other social site — [survey]

Facebook is both the most and least trusted social media platform in North America. That’s according to a new study from location data provider Freckle, which recently surveyed 1,200 adults on questions of media, privacy and trust. Freckle’s survey is one of several privacy related studies being released over the next few weeks as we