Report: Facebook the top network for app-installs, Google, Apple follow

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). Facebook #1 overall, Snap most improved. Facebook remains the top network for

The secrets to developing a high-performing martech team

Martech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing list of marketing challenges, but none of the 6,500+ solutions matter if a company doesn’t have the right marketing technology team in place. Knowing what it takes to be an effective marketing technologist

See What’s New at SMX Advanced!

You’ve told us that connecting with fellow attendees and expert speakers is a priority. So we’re introducing some new elements to the SMX® Advanced program. Join us June 3-5 in Seattle for… Insights Sessions (Part of the new Insights Track!). Tactical. Specific. Actionable. Speakers are challenged to deliver the goods in a limited amount of

Time to leave last touch attribution in the dust? Answer these 4 questions first

Retail marketers have debated the end of last touch attribution for over a decade now. In today’s omnichannel marketing world, where consumers shop across a variety of devices and channels, attributing a sale wholly to the last interaction before purchase is outdated and inefficient. That’s because you can overly emphasize low-funnel activities at the risk

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 B2B audience templates. The company says it has been testing these new features over the last few months and that they will be available to all advertisers over the next two weeks.

The 5 best digital marketing courses for your digital success this year

    Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a faster, more effective way to stay relevant in

How to make old content marketing new again

A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content does exceptionally well pulling in traffic, even for a short span of time, the topic can inform future content marketing choices. Expert content marketers know this and often recreate and update

What a year’s worth of publisher responses can teach you about digital PR

Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared widely across the internet. Journalists hold the power of the press, but getting their attention is more competitive than ever, with a nearly 5:1 ratio of