News

Facebook releases several ad personalization capabilities

Facebook is bringing more machine learning-driven capabilities to its ads platform to improve personalization, the company announced this week. Dynamic formats and ad creative for Dynamic Ads. Advertisers will now be able to automatically serve different ad formats to audiences based on the machine learning model’s prediction of a user’s format preference. Campaign managers can

TikTok teases social commerce capabilities with shoppable video test

TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account.

Email marketing: It’s the audience, stupid

Finally, it’s time to discuss the people you’re trying to reach with your email messages – your Audience. Here we shift to the Optimization section of the Periodic Table of Email Optimization and Deliverability, which we’ve been exploring in recent weeks.  The most important element of all is the Email Address (At), the unique identifier

Google on building a better holiday omnichannel strategy

NEW YORK – Today’s customers alternate between shopping online and offline, searching for the products and services they need at the exact moment they need them, said Zack Bailey, head of omnichannel solutions at Google. Bailey opened up a keynote session at SMX East on Thursday alongside his colleague Irem Erkaya, global product lead at

Be the first to see the new SMX West agenda

Smart marketers know that continued training is the key to staying ahead of the competition and achieving professional goals. That’s why they’re attending a completely revamped and redesigned Search Marketing Expo – SMX West. Join us in San Jose, February 19-20, 2020, to cross-train on the most important elements of successful search marketing campaigns… you

MarTech returns to San Jose April 15-17, 2020

Nearly 2,000 senior marketers like you will attend MarTech® next April 15-17 in San Jose, CA. Join them to learn actionable tactics, best practices, and proven solutions that can help you overcome your toughest marketing challenges. The site is up and registration is open! Book your pass now to secure the lowest rates available —

Verizon Media policy shuts down bot-controlled inboxes from reporting data

As the privacy landscape continues to shift in favor of user privacy, inbox providers are updating their policies and terms of service agreements in efforts to provide more security and transparency to users. But email service platforms and deliverability providers are feeling the effects — and they are trickling down to email marketers who rely

Don’t abandon traditional in-home advertising channels, they still work

Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent WaPo story on Brexit, by contrast, generated almost 1,500 comments.) And one of those 15 comments was “(Yawn) … Nobody cares!!!” It’s hardly breaking news that

5 Strategies for Profitable Brand-Retailer Partnerships

We recently held a webinar that took a deep dive into the complicated partnership between brands and retailers within the eCommerce space. However, the partnership doesn’t have to be complex. Today, brands and retailers are discovering creative ways to benefit from opportunities. Below is a transcription of our webinar,  5 Strategies for Profitable Brand-Retailer Partnerships: