News

Official AMP plugin for WordPress released

Just a week after the momentous release of WordPress 5.0, the open-source Google-backed AMP project has launched the official version 1.0 of its plugin, which is aimed at helping users of the content management system speed up web pages on mobile devices. The plugin was originally released in October 2015. The v1.0 release has been

YouTube sunsetting call-to-action overlays in favor of new ad extension

Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad extension. What’s the difference? Not much, except that ad extensions can be applied to new and existing ads, while the overlays are created as part of an ad. Just like the

Agenda alert: Adobe is keynoting at MarTech!

We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and your martech tribe April 3-5, 2019 in San Jose. Get all

How effective acquisition strategies can drive growth

For companies in the marketing industry, expanding your footprint is the name of the game. To penetrate new markets and broaden your reach with relevant customers, marketing executives must plot growth strategies for establishing their companies as leaders in the sector with the skills and technologies critical to success. Along with an organic expansion plan,

Bing releases Clarity, an open-source UX analytics tool

Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and click

Jivox adds visual journey maps, site content to its resume

On Wednesday, personalized digital ad platform Jivox launched two tools to help drive customer journeys with customized ads and use that customized content on web sites and in emails. Customer Journey Optimization, Channel Connector. One new tool, Customer Journey Optimization, is Jivox’ first entry into tracking customer journeys, although it previously had access to the

HubSpot: We’re now focusing on being a platform vendor

From the HubSpot web site HubSpot is moving its focus from product suite to platform. That was the word from CEO Brian Halligan, in a tweet Tuesday that referenced two new announcements. HubSpot announced a big partnership with Amazon Web Services and a $30million venture fund today, moving us from an application vendor to a