Shopify introduces native chat tool for e-commerce sites on the platform

Shopify launched its new Shopify Chat tool on Wednesday. The consumer-facing native chat function can be implemented on Shopify e-commerce sites at no additional cost. Once the new feature is enabled, the chat tool will display on all pages of the merchant’s online store and is compatible with all browsers and operating systems. Why we

LinkedIn Sales Navigator will now surface more content for sales teams to share

Among the quarterly product updates released Wednesday in LinkedIn Sales Navigator are more features for discovering and managing leads, a redesigned Help Center and an integration with its content-sharing app Elevate. Bringing more content into Sales Navigator. LinkedIn first launched Elevate — an app designed to help users curate and share content on LinkedIn, Twitter

What’s the right approach to online marketing for your business?

When it comes to online marketing, there’s a lot of advice out there. I can’t criticize, I’m responsible for a good deal of it myself. But, everywhere you look, it seems like there’s another person sharing their latest marketing innovation, best practice or hack. It’s almost impossible to keep them all straight, let alone decide

20190814 ML

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Survey: 90% of consumers tell brands to stay away from extreme, offensive content

Brand safety issues are partly responsible for the trend toward in-housing and they’re also driving a retreat from programmatic among some brands. A new survey from the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) shows why brands should be nervous about their content appearing beside questionable or offensive content. Reduce their purchase or

Spotify for Podcasters provides data on demographics, listening habits

Spotify for Podcasters, a discovery and analytics dashboard, has come out of beta, the music streaming service announced Tuesday. The platform allows podcast creators to submit their shows and view listener demographic and engagement data, such as where people start and stop playback as well as average listening time. Building out a comprehensive platform. Earlier

How to advertise to an audience with an 8-second attention span

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and went on to the next one. It’s nothing personal – that’s just how most 21st-century digital consumers process information. The attention

Customer Data Platform industry sees continued expansion, record funding

The CDP Institute has released it’s CDP Industry Report for July 2019 (registration required), and its findings indicate that while there are no signs that the industry will slow down, mergers, acquisitions and enterprise providers entering the space may drive a shift that impacts the industry as a whole. According to the CDP Institute, the

LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

LinkedIn Audience Profile data from Amobee.LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program, and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. “With these insights, you can better refine your content strategy and make smarter

MarTech beta rates expire Saturday

If your professional priorities include… Demonstrating ROI from your marketing technology investmentsAccelerating your marketing by adopting agile methodsHiring people and building teams that enable successConnecting with an engaging community of brilliant marketers…then consider attending MarTech, September 16-18 in Boston. Join me and 1,400 fellow senior-level marketers for an unforgettable professional experience, including: 75+ sessions covering