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Search Engine Land unveils Periodic Tables of PPC at SMX East

NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a

10 Lessons from 10 years in marketing and 10 in sales

In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of interviews and slogging through some C++ books, I packed up my life, took a 50 percent pay cut, and headed to Denver to work as an inside sales

Make your remarketing more effective and less annoying with call tracking data

It’s estimated that most Americans are exposed to around 4,000 to 10,000 ads each day. That’s a whole lot of opportunities to acquire new customers, and just as likely, annoy the everloving snot out of thousands of others. When you use remarketing to stay top-of-mind with customers, you’re walking a fine line between drawing in

Jumpshot’s Cyber 5 Forecast: What To Expect from Black Friday & Cyber Monday 2019

The holiday season is one of the most interesting and lucrative times of the year for retailers, which is why we analyzed historical digital transactions from Jumpshot’s data to forecast this year’s trends in holiday shopping.  Unless otherwise noted, data in this post are based on our analysis of more than one billion digital transactions

Nine factors reshaping marketing and how you can stay ahead of them

Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR and agile workflows. All which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly.

CPG marketing platform Quotient buys location data provider Ubimo

Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results. DSP was the attraction. Quotient and Ubimo had worked together for several years, utilizing the latter’s data for Quotient customer campaigns. But the

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you

Brand safety: Balancing risk and opportunity for your organization

Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural and growing conflict between the