When it comes to customer service trends, most marketers and customer support teams groan and shake their head. Here’s another glimpse into supposedly “what customers want” that’s supposed to make them beat a path to our doors. Except it rarely works out that way – and customer service suffers as a result of it. But
I bet you’ve seen this sort of advice before… When using a testimonial, you should always: List the customer’s first and last name Include their photo Avoid unbelievable, over-the-top praise Those are all fine tips to follow, but they’re really just starting points. Optimizing your social proof requires just as much strategy and testing as
The name Alex Karp may not mean much to you now — but it’s about to. That’s because Alex is the brains behind Palantir, the closest thing to a “killer app” the U.S. government has — a system which allows one to discern meaningful context and insights from a swamp of seemingly meaningless data. With
Today’s marketers are inundated with data. To stay ahead of the competition, your SaaS company must focus on customer insights to boost conversions. Push the limits to discover gaps in your customer data. “By measuring, interpreting, and applying knowledge from customer experiences, and using this information to fuel decisions, companies can elevate their customer insight
The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. For instance. Consumers today ignore ads. They’re banner blind and doubling-down on ad blocking. As a
For many websites, an internal site search engine is a must-have. However, oftentimes it’s looked at as more of an afterthought than a true conversion optimization tool – and that in itself could be killing your conversion rate. So what should you know about improving your site search and how do you put these tips
One of the more loaded questions we hear from execs at our SaaS company is, “How is Marketing doing this month?” Fair question. For B2B marketers who work with lead generation and conversion tracking, the answer beyond “great” may be tricky to communicate, based on whom we’re talking to and all the factors involved. Ideally,
Analytics is integral to refining the customer experience. Research shows that “90% of business managers believe analytics has the ability to improve sales, and another 62% report they believe analytics can increase sales by more than 20%.” Examining the data offers the chance to learn what you did right and what needs more attention. Without
The best thing about Google Analytics is also the worst thing: there’s a massive amount of available data. Why is that both good and bad? You can use that data to improve and understand. Your traffic. Your audience behavior. Your goals. Your marketing. That’s good. But because there’s just so much of it, it’s easy
Launching a new product requires time, money, and a whole lot of elbow grease. When the launch goes off without a hitch, all the effort seems worth it — but when it fails, it can send you and your business into a doubt-ridden daze. Coca Cola’s ‘New Coke’ disaster back in 1985 still draws attention,
