It’s no secret that in 2017, like every year, marketers want to get the biggest ROI from their advertising spend. So which channels are worth your attention? A new survey from Ascend2 took a look at the most lucrative and engaging channels of the past year to determine which ones could give you the best
For digital marketers, it ain’t all sunshine and rainbows. There are serious challenges inherent to the digital landscape that nobody is talking about. Not long ago, advertisements were the end result of days, weeks, or even months of painstaking research and creative work. Ingenious ads from Coca-Cola, Kodak, McDonald’s, and even Marlboro cigarettes, for better
When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you needed – and by extension, everything else you might want to know about the topic –
It takes just 50 milliseconds for users to form an opinion about a website. To put this into context, an average human blink takes about 100-400 milliseconds. To say that we judge websites in the blink of an eye would be an overstatement. When you have so little time to make an impression, it’s crucial
Tailoring the online experiences of customers to best fit their needs and preferences is the ultimate goal of most new technologies that shape the online marketing landscape today. Indeed, it’s only recently that we have developed the capacity to adapt websites to the broader context of a user session, or individual viewing experiences. While often
An AdWords text ad looks exactly the same on mobile as it does on desktop. You don’t have to worry about the difference. And besides, it only takes a few characters anyway. There’s little room for error. Now contrast that with a Facebook ad creative, where you’re juggling different headline, image, text and CTA options
I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It includes all your digital channels – paid search, display, email, social media,
Maintaining a customer base isn’t easy. With a slew of industry competitors, consumers can quickly buy products from other brands. It’s vital that your team continue to add value and offer quality service to your customers. “Customer retention is a byproduct of customer service and experience. Create a good experience, that’s consistent and predictable, and
You’re already an SEO sensei. You’re a content creator, PPC pro, marketing maven, and analytics ace. If you need it for online success, you’re aware of it and on top of it. But if you’re only using “regular” old Google Analytics, you’re missing out on a ton of valuable and free data that could help
2016 has been an exciting year full of unexpected booms and busts in the marketing and technology world, making us look toward 2017 with eager anticipation. So what predictions came true and which ones started with a bang, but ultimately fizzled out? Let’s take a closer look: 1. Blended Marketing Continued to Dominate in 2016
