Marketing Day: Ad agency CEO calls out Facebook, in-app advertising, first party data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Initiative CEO calls out Facebook, says he’s advising clients to pull ads
Dec 21, 2018 by Amy Gesenhues
Mat Baxter, CEO of Initiative ad agency, took to LinkedIn to criticize Facebook over the latest revelations it had shared more data than previously disclosed.
In-app advertising has come a long way: Here’s why you should use it
Dec 21, 2018 by Yoni Argaman
New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.
Why first party data should be your first priority
Dec 21, 2018 by Mark Grether
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data.
Back to Basics: Maximize your YouTube advertising
Dec 21, 2018 by Bruce Budkofsky
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered.

Sprout Social scores $40.5 million in latest round of funding
Dec 21, 2018 by Amy Gesenhues
The latest round of funding from Goldman Sachs brings Sprout Social’s total capital to $103.5 million.