Marketing Day: Conversion rate optimization, out-of-home programmatic inventory, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How Bill Belichick influences marketing team leadership and mentoring
Dec 10, 2018 by Matt Umbro
Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring.
Compare 9 paid media campaign management tools
Dec 10, 2018 by Digital Marketing Depot
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity.
The true impact of conversion rate optimization and why it matters to you
Dec 10, 2018 by Grace Kaye
User journeys have increased in complexity, but so have the tools we can use to process and map masses of data points. Here’s how you can uplift your CRO activity.
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Dec 7, 2018 by Barry Levine
Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

4 strategies to drive growth in 2019 with voice
Dec 10, 2018 by Digital Marketing Depot
As expectations and challenges continue to mount, many CMOs today feel under siege. CMOs are expected to drive sales, be accountable for ROI, and own the entire customer experience, all while being hamstrung by limited resources and incomplete, siloed data.