Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising

Here’s our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 20 expert predictions: Here’s what successful marketers will do in 2019
  Jan 2, 2019 by Wendy Almeida
  From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.
• ‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
  Jan 2, 2019 by Brittany Page
  Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.
• Want to create better experiences and brand loyalty? Lean on your data
  Jan 2, 2019 by Nick Worth
  For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.
• Shopping ads for the small budget: Here’s what to expect in 2019
  Jan 2, 2019 by Kirk Williams
  This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
• Paid social requires sharpening your blade in 2019
  Jan 2, 2019 by Susan Wenograd
  Advertisers need to remember constant reevaluation of their methods is crucial in today’s environment.
• Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
  Jan 2, 2019 by Ryan Kelly
  With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points.
• Digital marketing in 2019: Here’s where we’re headed this year
  Jan 2, 2019 by Chris Loretto
  Brands that embrace emerging technologies and advertising formats – like connected TV, visual and voice search and AR advertising – will thrive in the new year.
• 10 trends in digital content for 2019: Management is vital to success
  Jan 2, 2019 by Rick Jones
  Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.
• AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
  Jan 2, 2019 by Andy Betts
  In the next 24 months CMOs should focus on the three ‘A’s of accountability to make impactful changes.
• Email marketing trends to expect in 2019
  Jan 2, 2019 by Kyle Henderick
  This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs.
• Hacking and phishing will increase in 2019: What digital marketers need to know
  Jan 2, 2019 by Sam Bocetta
  Mobile malware, coordinated digital assaults and caller ID spoofing are some of the many reasons to make security a priority in the new year.
• Evolution of ad tech in 2019: Streaming services and content ownership
  Jan 2, 2019 by Rob Rasko
  By the end of 2019, growing pains will give way to maturity in the ad market.
• 3 ways marketing AI will advance in 2019
  Jan 2, 2019 by David Dowhan
  Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.
• 4 1/2 predictions for marketers in 2019
  Jan 2, 2019 by Ryan Phelan
  Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
• 2019 mobile marketing predictions from industry veterans
  Jan 2, 2019 by Aaron Strout
  What’s in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy business leaders what to expect in 2019.
• Voice-based AI means brands must take an omnichannel approach with consumers
  Dec 28, 2018 by Rex Briggs
  Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual assistants.
• Build more emotionally engaging experiences with a personalized data strategy
  Dec 28, 2018 by Rakhi Patel
  Here are three audience management strategies marketers can use to supply new and captivating content.
• Marketing tools can be leveraged by sales teams, here’s how
  Dec 28, 2018 by Lindsey Groepper
  Webinars, media coverage and video are marketing tactics that can be invaluable for sales.
• What Amazon Advertising’s big 2018 advancements will mean for 2019
  Dec 28, 2018 by Ginny Marvin
  The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.
• Year in Review: Top 10 digital marketing expert columns of 2018
  Dec 28, 2018 by Wendy Almeida
  A roundup of the most read columns from our digital marketing experts of the year.
• Publishers using real-time data can help their bottom line, here’s how
  Dec 27, 2018 by Jason Downie
  It’s time publishers caught up to marketers on the personalization front. These three strategies can help.
• Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
  Dec 27, 2018 by Robin Kurzer
  Zucker-Scharff’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads.
• Compare 17 top SEO tools and platforms
  Dec 27, 2018 by Digital Marketing Depot
  Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming.
  
• Alexa’s stellar holiday season bodes well for smart speakers, connected technology
  Dec 27, 2018 by Robin Kurzer
  Customers used Alexa to order gifts 3x more than last year and bought ‘millions more Amazon devices’ than they did in 2017.
• Social media 2018 put the spotlight on data, video, Stories
  Dec 27, 2018 by Amy Gesenhues
  A wrap up of this year’s social media advertising highlights.
• Ask an SMXpert: New approaches in customization can build better analytics reports
  Dec 27, 2018 by Wendy Almeida
  Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
• Instagram CPCs, CPMs drop as click-throughs continue to climb
  Dec 26, 2018 by Amy Gesenhues
  AdStage’s Paid Media report offers Q3 benchmark metrics for CPC, CPM and CTR across Facebook, Instagram, LinkedIn and Twitter.
• Facebook’s year of apologies (to marketers)
  Dec 26, 2018 by Amy Gesenhues
  Ten notable times Facebook said — or, should have said — “We’re sorry” to marketers and advertisers in 2018.
• Without marketing strategy, the LUMAscape is one hand clapping
  Dec 24, 2018 by Tim Burke
  Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.
• Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
  Dec 24, 2018 by Greg Sterling
  Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’
• 3 inspiring campaigns that remind brands to be human during the holidays
  Dec 24, 2018 by Keith Richey
  Campaigns from Europe should inspire marketers everywhere to tell more empathetic stories during this season and in seasons to come.
• Merkle launches bidding platform tailored for Amazon sponsored brand ads
  Dec 24, 2018 by Ginny Marvin
  The proprietary platform was developed to meet growing client demand for bidding at scale.
• The brand storytelling genius of the Coca-Cola Santa
  Dec 24, 2018 by Peter Minnium
  Learn how Coca-Cola developed an effective “partnership” with Santa Claus in a series of holiday ads that stretch through the better part of a century.
• Online shopping revenues will reach $126 billion by December 31, says Adobe
  Dec 22, 2018 by Greg Sterling
  Mobile devices have driven 58 percent of site visits and about 39 percent of purchases to date.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Advertisers: You’re overpaying for inventory. Here’s how I know
  Jan 2, 2019 by Steven Ohrnstein
  DSPs get paid a tech fee based on the percentage of spend and therefore have zero incentive to help you spend less in their platform.
• Year in Review: Top 10 martech columns of 2018
  Dec 27, 2018 by Wendy Almeida
  Here’s a roundup of the most read columns from our expert martech contributors this year.
• 5 martech predictions for 2019 that marketers should be thinking about now
  Dec 26, 2018 by Robin Kurzer
  Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise tools.
• How martech vendors jockeyed for position in 2018
  Dec 26, 2018 by Barry Levine
  From responding to regulation to paving the way for new partnerships and technological possibilities, here’s a look at the big moves marketing technology vendors made this year.
• The most significant martech deals of 2018 and what they mean for the landscape
  Dec 24, 2018 by Robin Kurzer
  Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions.
• Without marketing strategy, the LUMAscape is one hand clapping
  Dec 24, 2018 by Tim Burke
  Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.
• Digital marketing’s 2018 ‘Naughty and Nice’ just might surprise you
  Dec 24, 2018 by Barry Levine
  Blockchain and AI can’t yet generate lists for the jolly old elf, so we offer our selections for the best and worst in marketing, ads and search this year.

Online Marketing News From Around The Web:

• 5 Content Marketing Ideas for February 2019, Practical Ecommerce
• 58% of retail sales will be influenced by digital by 2023, Retail Dive
• Facebook’s Rob Goldman: DTC brands aren’t just good direct marketers, Digiday
• How Gen Z Uses Word of Mouth, Convince & Convert
• How We Boosted Conversions 4x by Revolutionizing the Form, Marketo
• Move Over, Banner Ads, AdExchanger
• New Rules for Ads That Relate to Politics in Washington State, Facebook Business
• Sentiment Analysis in Marketing: What Are You Waiting For?, CMS Wire
• Study: Share of US retail sales from smartphones jump 14% in Q3, Mobile Marketer

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