All year long, digital marketing experts share their in-depth knowledge and timely advice to help others. Here’s a look at the ten most read columns that struck a chord with readers this year.

  1. Social media in 2018: Time to grow up or get out by published on March 20
  2. Building a brand strategy: Essentials for long-term success by  published on June 7
  3. The science of storytelling by  published on Aug. 10
  4. 2018: The year of influencer marketing for B2B brands by  published on May 21
  5. 3 brands still killing it on Facebook by  published on April 17
  6. Is this the year of the influencer or the implosion of influencer marketing? by  published on Jan. 8
  7. Programmatic is an amazing tool for branding. Here’s how to use it. by published on April 9
  8. Content manager checklist: 10 things to do before you hit publish by  published on July 23
  9. Here’s how to use custom intent audiences in your GDN campaigns by  published on June 29
  10. Everything a CMO needs to know about video marketing in 2018 by published on Feb. 8

 

Social media’s put a spotlight on data, video and stories in 2018 and you can read a wrap up of this year’s advertising highlights here. And since it’s been the year of apologies from Facebook, Amy Gesenhues wrote a list of the top 10 times Facebook owed advertisers an apology in 2018.

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